My friend, I have some information for you. And you’re going to want to pay attention.
So easy… yet so often screwed up.
Business Cards.
“But Maestro, I got out of corporate America so I could stop carrying around business cards. I don’t have the time to hand them out. I feel like a schmuck offering one up to a stranger…”
Rule #1: Cut the excuses. Won’t have them…
Alright, time to get down to business, here. Let’s talk about where to get your cards and what to put on them.
Buy them at any local printing shop, or go online. I used to use a local printing shop, which I talk about in my ebook. I like supporting local businesses. Plus, the owners were friends. And thus, it was a no-brainer. I paid more, but felt better about it. It was a good tradeoff for me. However, if I were doing it today, I would go online. It’s just easier… and cheaper. In all of 30 seconds, I found a site today that would work perfectly – www.ezsigns.net. I just Googled, “money business cards.”
Success Tip 1
The “money” business card is straight… money. Leave it on tables, desks or right on the ground. And watch the people pick it up. You would, too. Trust me. Again, go to ezsigns.net to get them. Or, you can go to Google, and search, “money business card.”
Make sure you write what you do on the front of the card. The absolute biggest, most often occurring mistake I see investors make, is putting their business name on the card. Most people put it really big, and right in the middle, too. I mean, a prospective seller does NOT want to cast their eyes upon Joe Schmoe’s Investment Group as the first thing they see. Now, all of a sudden, you’re a company… instead of a sympathetic regular person.
House-Flipping Tip 2
Business cards are important. Do it right, or you’ve just wasted a ton of cash and effort!
Look, business cards suck. But you know what? Every card you hand out could mean thousands of dollars to you. You think I’m lying?
Let me show you exactly how it’s done:
Place your order. Again, online or local, is fine. And order a ton, like 1,000.
Decide how many you are going to give out daily. My advice, 3 to 5. And yes, you’re going to have to give them to strangers. Get over it.
This is huge. Always, always, always give out at least two to a person. And no, giving out two to one person doesn’t count for two toward your daily goal. It’s just one. And that’s cheating. No cheating, my friend.
Here is the most important part of this article. Always, always, always tell the person that you are handing your cards to, that you offer cash for referrals. Here is how it goes: “Mr. Schmoe, I am a real estate investor. I buy houses with cash, and close fast. If you, or anyone you know, needs out of their house fast, I’m your man. Oh, and I pay $500 cash for referrals.”
House-Flipping Tip 3
This small, but vital, action could make you a ton of cash. Complacency will kill your business. If you slack on the small things, you will undoubtedly slack on other parts of your business, as well.
“Maestro, this sounds kind of stupid. I mean, I feel like a douche bag handing out cards to strangers. I want to do other things, like bandit signs and direct mail. I just don’t think this is me…”
If this is your attitude, then have fun in your $50,000 a year job, which you hate, for the rest of your life. If you want to make a difference – work for yourself and enjoy the freedom God intended, this is what it takes. Freedom comes with a price.
… and this isn’t much of a sacrifice.
Peep this. I talked to a lady once at a seminar, who flipped a house and made $50 geez… off of a business card. What’s your opinion of them now?
Andrew Massaro is the author of the wildly successful e-book, Quick Flips and Fast Cash flip houses and is also the country’s top wholesale coach to the new investor real estate coach.
